New focus on wedding dress queen in Hollywood

At the White House dinner of reporters this year, first lady Michelle Obama was in a little evening dress designed by Monique Lhuillie, which add more popularity to the personal brand of Philippine designer.

Whether you admit or not, Monique Lhuillie has become a new favorite queen of the stars in Hollywood. Her style can not be described with one sentence. Including Catherine Deneuve, Julia Roberts, Nicki Minaj, Lily Jane Collins, reach unanimous agreement on Monique Lhuillie’s design. Christine put on an Tulle Prom Dresses of Monique Lhuillie when she made an appearance at the red carpet of Oscar this year. Not long after that, Taylor Swift was in a wine red long evening dress mad by Monique Lhuillie when she was shooting for her own brand perfume.

You might think that a famous brand will be selected by celebrities in the end. But the contrary is indeed true; Monique Lhuillie is not a high-profile brand that makes advertisement everywhere. Monique and her husband Tom Bugby founded Monique Lhuillier, a wedding dress brand in 1996. They did not open the first boutique in Los Angels until four years after that. In the later 12 years, the husband and wife made and tailored clothes in the small shop. They did not made any outdoor advertisement and buy any medium publicity. They offered no door-to-door service. All the customers who wanted to purchase wedding dress or evening dress must accommodate the designer; no matter they were celebrity or the first lady. So they have to fly to Los Angels by their own to try on, change and take their clothes. If you don’t have the patience, you had better go to other shops.

“I know many girls will be my repeat guests, this is my confidence in my own brand”, said Monique Lhuillie. She never disappointed the woman who walked into her shop, because she had enough sense that public praise was better than any empty advertisement.

Born in Cebu, Philippine, Monique Lhuillier was sent to study abroad by her parents. After  getting bachelor in Lausanne, Switzerland, she headed for Los Angeles to further study in Fashion Institute of Design and Merchandising, where she met her husband Tom Bugby who had the same fashion goal.

Monique Lhuillier’s loyal repeated customer has increased with each passing day in the past ten years. Nina Constantinova Dobreva was pictured in evening dress of Monique Lhuillier for four times in the same year. And there are many female stars crashed with others in Monique Lhuillie blue evening dress.

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In 2000, the first year when Monique Lhuillier opened her shop, she had won the Glamorous Bridal Designer Award and again in 2001. Many wedding dress magazines gave high praise to the personal brand. They commented: the moment you put on Monique Lhuillier, you were rising to the paradise of wedding dress.

It is flattery but not overstated. For fashion designer Monique Lhuillier, her final goal is not to make wedding dress, but to build a dream.